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University of Western Australia

Areas of Study

Management of Technology and Innovation

  • MKTG5603
  • not available in 2013 (see Timetable)
  • 6 points
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Technology and innovation are pervasive forces throughout society and organisations. They are both critical to establishing a sustainable competitive edge through either differentiation or a superior cost position. This unit provides students with a strategic perspective on the role of technology and innovation in organisations and also with practical management tools that they can use to manage specific innovations and technological changes. The first segment of the unit establishes a basic understanding of the nature of technology and innovation. The second segment deals with the management of innovative projects—the vehicle of change. The third segment of the unit deals with strategic... -- Course Website



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