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University of Western Australia

Areas of Study

Marketing Principles

  • MKTG5550
  • Semester 1, Semester 2, Trimester 2, Trimester 3, non-standard teaching period (see Timetable)
  • 6 points
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This unit studies the marketing function; marketing decision making and the marketing mix; forecasting demand; market segmentation and related behavioural issues; marketing strategies; product as a marketing variable; channel strategy; promotion budgeting and allocation, promotion and advertising strategies; pricing decisions; evaluation and control of marketing management. -- Course Website



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