This unit extends student knowledge into areas seldom covered in traditional marketing studies. Students explore the societal and environmental consequences of marketing and, as a result, are better positioned to make more sustainable product-related decisions. They are introduced to the 'life-goal' concepts of life satisfaction, wellbeing and quality of life (QOL) and develop a deeper appreciation of how marketing can positively enhance the aforementioned life-goals. Students examine the potential contribution of market-based economies to equitable globalisation and learn how new technologies can be applied to achieve the above in a more sustainable manner. -- Course Website
