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University of Western Australia

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Applied Marketing Research

  • MKTG5465
  • Semester 1 (see Timetable)
  • 6 points
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This unit introduces students to research methods that are useful both in management situations and academic research. Topics are organised within the framework of the philosophy of science and focus on each stage of the research process including the problem definition, the theoretical framework, generation of hypotheses, and research design. Univariate, bivariate and key multivariate techniques are addressed later in the unit. -- Course Website



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