This unit introduces students to the conceptual framework and practice associated with marketing in the international environment. Special environmental and organisational factors as well as marketing policies and strategies pertaining to international marketing are covered. The unit also looks at import and export procedures and how to assess foreign markets. -- Course Website
Prerequisites: MKTG2305 Marketing Research (or equivalent); for pre-2012 courses: MKTG2203 Marketing Management (or equivalent) or MKTG2204 Consumer Behaviour (or equivalent)