This unit consists of a range of modules covering contemporary issues in marketing. Students are required to choose two modules from the range offered. Modules vary according to current research being conducted by faculty and visiting academic staff. Examples of module content could include marketing using new social media, relationship marketing, marketing in not-for-profit contexts and business marketing. The academic objectives of the unit are to give students the ability to develop skills and knowledge in emerging areas of the marketing discipline. -- Course Website
Prerequisites: two Level 2 Marketing units; for pre-2012 courses: MKTG2203 Marketing Management (or equivalent) or MKTG2204 Consumer Behaviour (or equivalent)
