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University of Western Australia

Areas of Study

Small Business Management

  • MKTG2301
  • Semester 2 (see Timetable)
  • 6 points
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This unit concentrates on the theory and practice of effective small business management and challenges assumptions that may be held about the way small businesses can or should adopt large business models and management practices. Topics include the role of small business in the economy, forms of small business ownership, assessing the feasibility of a small business concept, marketing and financing the small business, managing people in the small business, succession and risk management and legal issues in small business management. -- Course Website

Prerequisites: MKTG1203 Marketing Management; for pre-2012 courses: none



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