This unit covers the essential linkage between innovation, marketing and investment in the creation of valuable high-growth ventures. Students are introduced to the challenges facing innovation-intensive companies and the need to secure resources to fuel rapid growth. An understanding of the perspectives and expectations of entrepreneurs, customers and investors is examined, as well as the structuring of venture financing deals. The unit is relevant to new corporate ventures as well as independent start-ups. Within a team-based action learning program, students are introduced to specialist tools, create a new venture strategy and present a business plan capable of persuading a panel of... -- Course Website
