Unit content includes qualitative research methods used in social science research. Topics include (1) research objectives and contexts appropriate to the use of qualitative methods; (2) theoretical traditions in qualitative research; (3) sampling strategies; (4) intent and techniques for multi-method qualitative research; and (5) preliminary analysis of qualitative data, selection and use of supporting qualitative and/or quantitative methods, multi-method analysis of data and presentation of research results. -- Course Website
Prerequisites: admission to the honours program in the Bachelor of Commerce
