The scientific method and social science traditions are the particular focus of this course. Special attention is given to the application of scientific and social research methods to substantive research problems and issues in marketing, management and international business. <br/><br/>(If enrolling in this course across 2 semesters: Students commencing in semester 1 must enrol in RBUS6931 for both semesters. Students commencing in semester 2 must enrol in RBUS6932 for both semesters.) -- Course Website
Instructor: Dr D. Gow (Sem 1), Dr R. Pappu (Sem 2)