During emergency situations, effective public communications have been shown to be of crucial importance. Gaining public trust and co-operation during any emergency is a function of ensuring that the right messages are targeted at the appropriate times to the right audiences using the most appropriate media channels. Specifically, in animal disease emergencies, public co-operation is required to maximise good biosecurity and gain maximum compliance with disease management efforts. This module will use lecture notes and study materials to educate students on the basics of communications planning, including determining communication objectives, identifying target audiences, messages and... -- Course Website
Prerequisites: Entry into the Master of Veterinary Public Health (Emergency Animal Diseases) or permission of the subject coordinator.
