Internet Marketing and Social Media

• MKTG90019
• Contact Hours: 16 hours (intensive)
  Total Time Commitment: In addition to face-to-face teaching time of 16 hours, students should expect to undertake a minimum of 60 hours research, reading, writing and general study to complete this subject successf
• 6.25

This subject inspires senior marketers and executives to design and implement successful internet marketing strategies for their organizations. This program uses a collaborative learning environment to teach participants how to: develop Search Engine Optomisation (SEO) strategies in order to obtain superior search engine results develop an effective online communications plan; analyze and make sense of web statistics; maximize the effectiveness of ‘adwords’, and; build and manage a successful social media campaign. -- Course Website

Prerequisites: None