Internet Marketing

• MKTG90017
• Contact Hours: One 3-hour seminar per week
  Total Time Commitment: Approximately 2.5 hours of personal study per hour of class time is required to achieve a satisfactory level of performance
• 12.50

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based Marketing. Key issues include: what is different about marketing on the internet, what makes a successful online business model, and how consumers behave online Other topics include: search engine optimisation, social media sites, start-up opportunities, and Internet advertising. -- Course Website

Prerequisites: None