Brand Management

• MKTG90006
• Contact Hours: One 3-hour seminar per week (Semester 1), Two 3-hour seminar per week (Summer)
  Total Time Commitment: Approximately 2.5 hours of personal study per hour of class time is required to achieve a satisfactory level of performance
• 12.50

This subject focuses on the task of developing and managing brands. It examines the way in which brand decisions may contribute to creating competitive advantage and explains how to analyse industries, make changes in brand strategies over time, and respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage their brand equity. -- Course Website

Prerequisites: Entry into the Master of Management suite of programs.