Advanced Marketing Management

• MKTG40001
• Contact Hours: Three hours per week
  Total Time Commitment: 144 hours per semester, including self directed study/research.
• 12.50

This subject expands students’ knowledge of contemporary issues and practices in marketing. It includes topics such as customer value, sustainable branding, avatar marketing, cause marketing, social media engagement, crisis management, user contribution systems, service-profit chain, customer citizenship behaviour, customer misbehaviour and consumer privacy. -- Course Website

Prerequisites: Admission into MC-COMMG, MC-COMMK or BH-COM