Product Management

• MKTG30011
• Contact Hours: One 2-hour lecture and one 1-hour tutorial weekly
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

New products are developed to explore new market opportunities, and existing products are revised and updated to exploit existing market opportunities. These product-related exploration and exploitation activities are an important value-driver for organisations as markets become price competitive and saturated. In this subject, the management process of positioning, developing and promoting new and existing products is studied. Analytic methods that can reduce development risk and improve innovation are also considered. Strategies for how to combine a suite of products that complement each other in product portfolios are also examined. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing