Advertising and Promotions

• MKTG30010
• Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

This subject focuses on the development, management and control of the organisation's marketing communications. Topics include advertising, sales promotion, public relations and other elements of the communications mix with internet and interactive media advertising also covered; the importance of integrating promotional efforts with other marketing mix decisions; the marketing manager's role in planning, implementing and evaluating marketing communications; operational and creative elements involved in developing promotional efforts; the strategies used to communicate with customers and their underlying principles and understanding alternative persuasion techniques and potential problems... -- Course Website

Prerequisites: MKTG10001 Principles of Marketing