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University of Melbourne

Areas of Study

Neuromarketing

  • MKTG30008
  • Contact Hours: One 2-hour lecture and one 1-hour tutorial weekly
    Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
  • 12.50
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This subject examines the brain systems, research tools and insights from the brain sciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for marketing planning; applications of tools and insights from the cognitive neurosciences for advertising research and development and ethical considerations associated with use of brain imaging technology for marketing research. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing



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