Entrepreneurial Marketing

• MKTG20007
• Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
  Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
• 12.50

This subject is designed to provide a strong foundation in market development and entrepreneurship by reconciling the practical and theoretical concepts of going to market. This will involve an examination and understanding of various topics including: idea generation, market analysis, funding, pricing, customer alignment, and channel management. The emphasis of this course will be on the application of marketing paradigms to increase entrepreneurial success. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing