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University of Melbourne

Areas of Study

Brand Management

  • MKTG20006
  • Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
    Total Time Commitment: 3 hours per week plus a minimum of 6 hours per week in self directed study
  • 12.50
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This subject develops students’ knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand equity, brand positioning, brand marketing programs and measuring brand performance. -- Course Website

Prerequisites: MKTG10001 Principles of Marketing OR 325-211 Principles of Marketing



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