Principles of Marketing

• MKTG10001
• Contact Hours: Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks
  Total Time Commitment: • Semester 1 and Semester 2: 3 hours per week plus a minim
• 12.50

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs. -- Course Website

Prerequisites: None