This module-based subject introduces doctoral students to specific key methods and techniques commonly used in management and marketing research. It consists of a rolling set of topics/modules across the year. Students are required to select a minimum of eight modules drawn from a broader menu; this allows students to tailor the subject to their own research interests and needs. Modules vary from year to year and are specifically applied to management and marketing research. Modules are on such topics as the: development and conducting of research interviews; multivariate analytic techniques; experimental design and methods; historical analysis; international research; and discourse... -- Course Website
Prerequisites: Admission to the PhD with Coursework (Management) Program
