This subject will provide students with the theoretical knowledge and practical 'know-how' that will help equip them to undertake an advanced management or marketing research project. Subject matter will include: the nature of the research process; an introduction to the epistemology of research; how to produce a literature review; how to design a research project; and, the principles of quantitative and qualitative research. -- Course Website
Prerequisites: Admission into MC-COMMG, MC-COMMK or BH-COM
