Marketing Financial Analysis and Control

• FNCE90035
• Contact Hours: This intensive subject is taught over 18 hours
  Total Time Commitment: Estimated total time commitment of 60 hours per semester
• 6.25

Overview of marketing financial analysis management issues; product management – profitability, pricing strategies, new product development; controlling costs; estimating revenue; customer analysis – profitability, value analysis process re-engineering; financial accountability of sales – advertising and market research functions; and competitor analysis. -- Course Website

Prerequisites: FNCE90019 Principles of Finance. This subject is only available to those students who would satisfy the entry criteria for the Master of Applied Finance, who have already completed 100 points in the Master of Finance or who have completed the Postgraduate