The course is designed to prepare students as strategic decision-makers and leaders in the architectural profession in Australia and internationally. The course generally covers the AACA National Competency Standards (2008) in the area of Unit 4 Practice Management: Elements 4.1.1-4.1.5. The subject recognises that future success for architecture graduates will require not only design skills but the capacity to compete in a complex global marketplace. In order to meet the challenges and opportunities of a complex future this subject presents a range of interlinked concepts and topics. Strategic analysis and formulation, branding, marketing, operational management, scenario planning and... -- Course Website
Prerequisites: Admission into MC-ARCH2Y Master of Architecture (stream 2).
