The aim of this unit is to provide international business students with basic knowledge and understanding of eB. This includes mechanism, infrastructure and tools of eB, retailing in eB, electronic learning, collaborative commerce, business to business eB (electronic procurement), mobile eB, social commerce, marketing and advertising in eB, eB security and fraud protection, eB payment systems, eB strategies and globalization, and eB regulatory, ethical and social environments. Students are to analyse eB needs of consumers and businesses across the globe, and use the knowledge acquired in this unit to develop innovative e-business models to improve international business effectiveness... -- Course Website
Instructor: Dr Paul Yeow
