Marketing in the non-profit and public sectors frequently engages with diverse and compelling social issues where social marketing is often used to address specific problems. In this unit you will explore how marketing concepts, frameworks and techniques developed for commercial marketers can help solve social and non-profit marketing problems. The similarities and differences to commercial marketing are discussed and the challenges marketing faces in this environment are assessed. The unique features of third sector and social marketing are the focus and a basic understanding of marketing concepts will be assumed. -- Course Website
Instructor: Dr Jan Brace-Govan
Prerequisites: Students must have passed one of the following units: MKX9160, MKX9550, MBA9006 or MKX5461.
