The aim of this unit is to extend knowledge and understanding beyond that covered in introductory marketing communication theory, and to develop improved skills to apply this understanding to practical and challenging communication scenarios. In particular emphasis will be placed on critical analysis and insights gained from exposure to the literature and professional practice in marketing communication. -- Course Website
Instructor: Professor Mike Ewing
Prerequisites: Students must have passed MKX9261 and one of the following: MBA9006, MKX9160 or MKX9550 before undertaking this unit. Students with an undergraduate major in marketing will need approval from the course director.
