The program is designed to further develop students understanding of marketing in China by exposing them to the best practice cases of some of the leading marketers in China. From the program, students will be better equipped to understand and apply in a business context, the critical factors associated with marketing in an international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. In addition to the standard subject fees payable for this unit, students are required to pay for airfares, transfer and accommodation. -- Course Website
Instructor: Dr Jimmy Wong
Prerequisites: Permission is required before students can undertake this unit.
