The China study program in marketing is offered to students who are partway through their degree having studied at least two marketing units. The program is designed to expose students to the thinking of some of the leading marketers in China. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing, customer services and retailing. In addition to the standard subject fees payable for this unit, students are required to pay for airfares, transfer and accommodation. -- Course Website
Instructor: Dr Jimmy Wong
Prerequisites: Students will require the permission before undertaking this unit
