Identification and evaluation of the firm's competitive position, its markets, government policies, social issues, emerging trends and key factors which are critical for success in its environment. The crafting of an appropriate strategy supported by structure, controls and rewards. -- Course Website
Instructor: Dr Quamrul Alam
Prerequisites: Students must be enrolled in one of the following courses: 0105, 0319, 2099, 2778, 1065, 3801, 1506, 2643, 2642, 0200, 0201, 0028 or 1822 and must have passed MGX9600 or seek Chief Examiner's approval before undertaking this unit.
