Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; Parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics. -- Course Website
Instructor: Dr Annie Bhattacharea
