Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, finance, research and development, marketing, administration; the role of structure, controls, rewards, culture and leadership in implementation. -- Course Website
Instructor: Mr Chee Khye Luen (Sunway); Ms Suzaan Hughes (South Africa); Mr Gordon Thomson (Berwick & Peninsula)
Prerequisites: Students must have passed MGG1010 or MGW1010 before undertaking this unit.
