This unit is an introductory course in marketing. The intention is to provide participants with an understanding of the key concepts of strategic marketing and to provide an insight into the strategic role of marketing in an organisation. As a foundation unit it will: provide a platform for more advanced study in the discipline of marketing for those participants wishing to undertake further study in this area of business, and provide an understanding of the main essentials of marketing for those participants not intending to pursue this area of study in further detail.The unit is presented within a strategic marketing framework in which marketing theories and concepts focus on the... -- Course Website
Instructor: Mr Greg Strydom
