The current youth culture is more dynamic than ever before and an understanding of youth is crucial from both a consumer culture perspective and a media perspective. The unit addresses the cultural pursuits such as the consumption of cultural phenomena and specifically youth media in the richly diverse South African and African environment.<br/>The unit examines the construction of the youth audience/consumer; the development of new media narratives, the associated reading and consumption practices of youth and the adoption of youth culture in South Africa and Africa. Youth narratives are examined as sites of pleasure and contestation for an emerging citizenry in an increasingly... -- Course Website
Instructor: Dr Rose-Marie Bezuidenhout