The unit is designed to provide students with the theory and knowledge, understanding, skills and experience in applying new and emerging media technologies to public relations. Students are introduced to the developments of new media and emerging technologies, and shown how these are applied towards enhancing public relations efforts. Students will learn how new and emerging media technologies are used by PR professionals to develop online strategies, such as building personal or company profiles, expanding existing networks including international networks, communicating more effectively with key publics, gaining media attention, managing online reputations, dealing with online backlash... -- Course Website
Instructor: Karen Sutherland
Prerequisites: ATS1356 and ATS1897 or equivalents
