The unit will survey the history, concepts and methods of critical media audience research. It will consider both the mass communications and cultural studies disciplines, and will develop students' ability to critique scholarly work on both conceptual and methodological grounds. Audiences and the Social Influence of Media will enhance students' ability to develop and present original research projects, based on empirical explorations of how people interact with media in a variety of social places. The academic skills it cultivates will be directly applicable to thesis work. -- Course Website
Instructor: Andy Ruddock
Prerequisites: Communication and Media Studies major or other major approved by coordinator
