Advanced quantitative methods including conjoint analysis, principal component analysis and other statistical techniques that have important applications in market research form the first part of this unit. Emphasis is placed on market research applications. The unit then covers methods for modelling and forecasting trends based on time series data, including procedures for seasonal adjustment. -- Course Website
Instructor: Mr Stephen Brown, Dr Georgy Sofronov
Prerequisites: 39cp including (STAT270(P) or STAT271(P) or BIOL235(P) or PSY222(P) or PSY248(P))
