This unit takes students through the whole marketing strategy process, such as identifying options, evaluating and assessing competitive positioning, and choosing how and where to compete, and assessing performance. Students have the opportunity to apply their knowledge to the commercial environment. Students will build upon their marketing knowledge gained in market research, consumer behaviour, marketing communications and marketing management, and work in teams to develop strategic initiatives for an existing commercial business. -- Course Website
Instructor: Professor Scott Koslow
Prerequisites: MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011
