This unit is designed for students undertaking a specialised programme in marketing. The aim of the unit is to introduce students to more 'cutting edge' and specialised topics in marketing. Some of the topics deal, in greater depth, with concepts learnt in previous marketing units while other topics may have not been previously covered. All topics will include a focus on applications of theory. Through analysis of these topics, students should enhance their understanding of marketing theory and concepts already learnt, obtain new knowledge and be able to apply this knowledge to issues involved in effective real-world marketing. -- Course Website
Instructor: Dr Chris Baumann
Prerequisites: (MKTG202 or MKTG203 or MKTG204 or MKTG208 or MKTG210 or MKTG213 or BBA203 or BBA213) and (STAT122 or STAT170 or STAT171 or PSY122)
