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Macquarie University

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Marketing Project

  • MKTG304
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This unit is structured as a semester-long team-based project. It integrates the materials that are covered in first and second year marketing units. It's objectives are to investigate what kinds of factors influence the competitive positioning of an industry, and the firms within it, to achieve a sustainable competitive advantage. It explores the kinds of 'Blue-Ocean' strategies that can be developed to assist a firm to re-construct its existing competitive market boundaries. It addresses the scope and application of corporate social responsibility (CSR) and its use as a mechanism to achieve a sustainable competitive advantage. The class is conducted through workshops and discussions... -- Course Website

Instructor: Associate Professor Hume Winzar

Prerequisites: (MKTG202 or MKTG203 or MKTG204 or MKTG208 or MKTG210 or MKTG213 or BBA203 or BBA213) and (STAT122 or STAT170 or STAT171 or PSY122) 



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