This unit extends the material learnt in MKTG101 in reference to the customer and the organisation. Marketing management is no longer a department within the company – it is a company-wide undertaking. This unit takes a customer and market focus. Successful marketing management includes: developing marketing strategies and plans; connecting with customers; building strong brands; shaping the market offerings; delivering and communicating value; capturing marketing insights; and creating successful long term growth. -- Course Website
Instructor: Dr Kanika Meshram
Prerequisites: MKTG101
