The objective of this unit is to develop practical public relations (PR) skills, including: strategy writing; budgeting; and professional and persuasive presentation. Students work in groups as small PR agencies pitching for business of either commercial or non-profit organisations. The unit offers real-life case studies as well as a possibility of the best proposed ideas to be taken up by client organisations. It is expected that students use the knowledge acquired in MAS389 and that all the assessments in this unit answer to the professional industry standards. The unit develops critical, analytical and creative thinking and further develops students' effective communication capabilities. -- Course Website
Instructor: Dr Phyllis Sakinofsky
Prerequisites: MAS389
