This unit is designed to be preceded by BUS890 in which the student commences the research project in marketing and management or a related area. In this unit students will further advance their research project, by developing a research model, undertaking qualitative and/or quantitative analysis of data, and concluding the project. The integrated overall research project for the combined units is expected to be 12,000?15,000 words. Completion of BUS890 and BUS891 is essential for candidates intending to undertake more comprehensive research within the higher degree research (HDR) program. -- Course Website
Instructor: Associate Professor Fei Guo
Prerequisites: BUS890
