This unit will equip students with the ability to analyse complex business problems from the cross-functional and multi-dimensional perspective required by general managers. The unit examines the process of formulating competitive strategy at the business-level based on systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its (external) industry and macro-environments. On the basis of this analysis managers will then practice developing appropriate strategies with which to pursue sustainable competitive advantage and firm growth. Topics addressed include strategy development and implementation,... -- Course Website
Instructor: Dr Erik Lundmark
Prerequisites: 4cp in ACCG or ACST or BUS or ECON or MKTG units at 600 level
