This unit aims to provide students with a comprehensive framework for understanding e-commerce strategies and the skills and techniques for implementing these in the organisations in which students work or seek to work. Students will be required to critically evaluate different approaches to e-commerce, synthesise contemporary research findings and evaluate the utility of these when analysing different case organisations. A key component of the unit is the development of an analytical and strategic approach to e-commerce business problems and opportunities. -- Course Website
Instructor: Professor Scott Koslow
Prerequisites: BUS651 or MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011