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Macquarie University

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Entrepreneurship and New Venture Management

  • BBA220
  • 3
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This unit will introduce students to the entrepreneurial process of Identifying opportunities and the development of a new business venture. Students will learn about the management, organisation, financial, marketing and legal challenges required to successfully operate an entrepreneurial venture via building their independent business or undertaking a new initiative within an existing firm. This unit will be taught through the experiential teaching method where students learn by doing. Students will sketch out a proposal for an entrepreneurial project and prepare a business plan for launching their own small business. The unit will enable students to explore entrepreneurship as a career... -- Course Website

Instructor: Dr Erik Lundmark

Prerequisites: 24cp 



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