This course provides an opportunity for students to undertake a self-directed project, either applied addressing a real business problem, or exploring an area of academic study that is of interest to the student. Students work individually under the supervision of a faculty member with expertise in the chosen project area.<br/><br/>Students seeking entry to this course are required to develop a brief written proposal prior to enrolling, outlining the project that they would like to undertake, and identify a member of academic staff within the School of Marketing & Management who has expertise relevant to the proposed project. Once an academic supervisor has been identified, the student... -- Course Website
