This course covers areas of strategic management of sport events from smaller, local events, right through to large-scale, hallmark sport events. It emphasises the processes involved in the increasing institutionalisation of links among events, sport organisations, and the public and private sector agencies responsible for tourism and economic development. It will introduce sport event management processes, from conceptualising and planning strategically for the event, to instigating funding and control processes and procedures, planning and controlling event logistics and risk management, and also, project managing the actual event. Finally, strategies for evaluating and reporting these... -- Course Website
