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Deakin University

Areas of Study

Qualitative Research for Business

  • MMC401
  • 1
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This unit will focus on skills needed to carry out qualitative research in management and marketing. This includes skills required for focus group research; interviewing; observational techniques; and case study research. In addition, the challenges of analysing and critiquing qualitative research will be considered. Selected topics include: the case study as a research strategy; the interactive nature of qualitative data-content analysis; coding and analysis of qualitative data and evaluating qualitative research.Assessment -- Course Website

Instructor: M Parris

Prerequisites: Nil



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